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'Straight out of Avatar': Jerome greenhouse has glow-in-the-dark plants

Moss Greenhouse is one of two growers in the country offering the Firefly Petunia, and will unveil the bioluminescent plant on May 31.

JEROME, Idaho — A radiant green gleams against the night sky, the fluorescent foliage of a one-of-a-kind plant called the Firefly Petunia. 

The new type of bioluminescent plant allows you to enjoy your garden no matter the time of day, or night.

One of the few places in the country you can get the naturally glowing plant is right here in the Gem State at Moss Greenhouses in Jerome

Credit: Moss Greenhouses

"This is wild," Moss Greenhouses CEO Jennifer Moss said. "It's kind of straight out of Avatar."

The out-of-this-world plant can soon be right at home in your garden.

Moss Greenhouses is one of two growers in the country offering the Firefly Petunia. The plant stemming from its breeder, Keith Wood of Light Bio, finding a breakthrough in biotechnology. 

"The bioluminescence for the fungus family, [Wood has] spliced it into the Petunia gene," Moss said. "So this Petunia for all unassuming purposes looks like a standard white Petunia, and then when the sun goes down - it illuminates your garden."

Credit: Moss Greenhouses

Moss Greenhouses will be unveiling the plant during an event on Friday, May 31. The public will be able to purchase 4" and 6" Firefly Petunia plants for $29.99 a piece. 

Moss says the premiere will be a plant party complete with music, vendors, drinks and axe throwing.

Credit: Moss Greenhouses
Illuminate the Night event flyer

"As the sun goes down, we've got a group of performers to do fire spinning and hooping to really bring the Firefly into the evening," Moss said. "Then once the sun is down, you will be able to see the Firefly Petunia as it glows."

The Firefly Petunia will also be available for sale at Moss Greenhouses after the Firefly Petunia premier. 

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