BOISE — We are now nine days into No Shave November and that's keeping one Idaho entrepreneur busy.

This is Justin Thomas of Better Man Beard, a product and brand he developed to make men's beards not only manageable and healthy but appealing to the women in their lives.

At events like this one at 10 Barrel Brewing recently, he's encouraging all men to give beards a try and help raise money and awareness for the fight against cancer.

We caught up with him in downtown Boise to find out more about this homegrown and popular product.