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Boise Hawks announce rebranding for 6 home games in 2020

The team will be named the Boise Papas Fritas and wear customized uniforms and hats to honor the Hispanic community.
Credit: KTVB
The Boise Hawks minor league baseball team

BOISE, Idaho —
The Boise Hawks announced it’s rebranding the team for six home games next season.

The minor league baseball affiliate of the Colorado Rockies will transform into the Boise Papas Fritas during the 2020 season.

The Hawks will wear customized uniforms and hats to honor the Hispanic community.

The Boise Papas Fritas nights are July 12, July 19, August 2, August 9, August 16 and September 6.

This rebrand is part of Minor League Baseball’s national "Copa de la Diversion" initiative and 92 teams from across the country will participate.

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"Copa de la Diversion," or "Fun Cup," is a season-long event series specifically designed to embrace the culture and values that resonate most with the participating teams' local U.S. Hispanic/Latino communities.

"Joining Minor League Baseball, along with several of our league-mates, in Copa de la Diversion has been on our radar the past two seasons," stated Mike Van Hise, Hawks' General Manager. "We're very excited to bring this fun, new brand to the Treasure Valley and have a blast with it this upcoming season."

It is also a tribute to the Idaho’s state vegetable, the potato and the farming community.

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The Boise Papas Fritas aim to strengthen their connection between the baseball team and Idaho’s Hispanic community.

A "Papas Fritas Plan" will be available for fans wanting to purchase a mini-season seat plan for the six games where the Hawks will celebrate their Spanish-speaking fans and players.

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