The 10 most popular fashion models on the web from Kate Upton to Kendall Jenner
Most popular models: From Upton to Jenner
Sara M Moniuszko, USA TODAY
12:41 PM MDT October 18, 2018
1:19 PM MDT October 23, 2018
Models like Gigi Hadid and Kendall Jenner no doubt fill up your Instagram feed – but which models around the world garner the most search traffic on the Internet?
SEMrush data provider conducted a study on the most popular fashion models on the web based on average monthly searches – and some of the results may surprise you!
Not only does the list feature runway royals like Adriana Lima and supermodel starlets like Bella Hadid, it also highlights a few celebrity models who are more known for other careers like acting, singing or politics.
Here are the models that made it to the top 10 list:
10. Adriana Lima
Brazilian model Adriana Lima poses as she arrives on May 16, 2018 for the screening of the film "Burning" at the 71st edition of the Cannes Film Festival in Cannes, southern France. / AFP PHOTO / Alberto PIZZOLIALBERTO PIZZOLI/AFP/Getty Images ORIG FILE ID: AFP_1511B8
ALBERTO PIZZOLI, AFP/Getty Images
The Brazilian bombshell racks up 823,000 average searches a month, according to SEMrush's study results. Lima is an OG Victoria's Secret Angel, starting back in 1999.
9. Lana Del Rey
LONDON, ENGLAND - NOVEMBER 12: Lana Del Rey attends the MTV EMAs 2017 held at The SSE Arena, Wembley on November 12, 2017 in London, England. (Photo by Andreas Rentz/Getty Images for MTV) ORG XMIT: 775070430 ORIG FILE ID: 873292182
Andreas Rentz, Getty Images for MTV
We all know Lana as the "Summertime Sadness" songstress, but she also has a side venture as a professional model, signing with Next Model Management agency back in 2012. She scores around 1,220,000 searches monthly.
8. Heidi Klum
German model Heidi Klum arrives at the 2018 American Music Awards on October 9, 2018, in Los Angeles, California. (Photo by Valerie MACON / AFP)VALERIE MACON/AFP/Getty Images ORIG FILE ID: AFP_19W779
VALERIE MACON, AFP/Getty Images
Klum ties with Del Rey at around 1,220,000 monthly searches. The German model has done way more than rock the runway, however. She's also a TV personality, actress and business woman.
7. Bella Hadid
US model Bella Hadid presents a creation by Off-White during the Spring-Summer 2019 Ready-to-Wear collection fashion show in Paris, on September 27, 2018. (Photo by FRANCOIS GUILLOT / AFP)FRANCOIS GUILLOT/AFP/Getty Images ORIG FILE ID: AFP_19I7U8
FRANCOIS GUILLOT, AFP/Getty Images
Another model that comes in around 1,220,000 is Bella Hadid. Younger sister to model Gigi, Bella has made her own name in the fashion industry, walking in shows from Versace to Fendi.
6. Dakota Johnson
epaselect epa07097998 US actress Dakota Johnson arrives at the gala presentation of the film 'Suspiria' at the BFI London Film Festival 2018, in London, Britain, 16 October 2018. The festival runs from the 10 to 21 October. EPA-EFE/NEIL HALL ORG XMIT: NGH50
NEIL HALL, EPA-EFE
Another multi-talented star – actress and yes, model, Johnson scores around 1,500,000 monthly searches. Johnson signed with IMG Models in 2006.
5. Kate Upton
FILE- In this Feb. 26, 2017, file photo, Kate Upton arrives at the Vanity Fair Oscar Party in Beverly Hills, Calif. Shares of Guess are falling after Upton posted about company’s co-founder Paul Marciano on social media on Wednesday, Feb. 1, 2018. Guess couldn’t be immediately reached for comment. (Photo by Evan Agostini/Invision/AP, File) ORG XMIT: NYJK501
Evan Agostini, Evan Agostini/Invision/AP
Upton comes in at number five with 1,500,000 average monthly searches. She got a big career push after being named the Sports Illustrated Swimsuit Issue Rookie of the Year after her 2011 appearance in the magazine.
4. Ivanka Trump
epa07086907 First daughter Ivanka Trump delivers remarks during the annual meeting of the Interagency Task Force to Monitor and Combat Trafficking in Persons, in the Indian Treaty Room in the Eisenhower Executive Office Building (EEOB) on the White House complex, in Washington, DC, USA, 11 October 2018. EPA-EFE/MICHAEL REYNOLDS ORG XMIT: MRX06
MICHAEL REYNOLDS, EPA-EFE
Before she was first daughter, she was a fashion model. With 1,500,000 average monthly searches, Trump hits the list at number four. Among her notable modeling gigs is a print advertisement for Tommy Hilfiger and runway show for Versace.
3. Cara Delevingne
Cara Delevingne attends the premiere of 'Her Smell' at the Toronto International Film Festival in Toronto, Ontario, September 9, 2018. (Photo by Geoff Robins / AFP)GEOFF ROBINS/AFP/Getty Images ORG XMIT: Toronto i ORIG FILE ID: AFP_18Z3Y1
GEOFF ROBINS, AFP/Getty Images
The brow queen comes in at number three with 1,830,000 monthly searches. Delevingne is also an actress, author and singer.
2. Gigi Hadid
Model Gigi Hadid presents a creation during the presentation of the Roberto Cavalli fashion show, as part of the Women's Spring/Summer 2019 fashion week in Milan, on September 22, 2018. (Photo by Miguel MEDINA / AFP)MIGUEL MEDINA/AFP/Getty Images ORIG FILE ID: AFP_19C0AX
MIGUEL MEDINA, AFP/Getty Images
The older Hadid sister garners around 1,830,000 monthly searches thanks to her massive following (on Instagram alone she has over 43 million followers). She's walked for major fashion brands including Marc Jacobs, Chanel, Michael Kors and more.
1. Kendall Jenner
NEW YORK, NY - SEPTEMBER 08: Kendall Jenner attends the Longchamp Spring/Summer 2019 Runway Show at World Trade Center on September 8, 2018 in New York City. (Photo by Sean Zanni/Getty Images for Longchamp) ORG XMIT: 775224872 ORIG FILE ID: 1029408578
Sean Zanni, Getty Images for Longchamp
With an incredible 2,740,000 average monthly searches, the oldest Jenner sister makes the top of the list. Signing with Wilhelmina Models in 2009, she began modeling at the young age of 14 and has since walked for countless major labels including Chanel, Dolce & Gabbana, Balmain and more.
Dream team! Claudia Schiffer, Elle MacPherson, Naomi Campbell and Christy Turlington — these were some of the faces that defined the runway in the '80s and '90s. Revisit the heydays of the "original supermodel," and click through to see how they're doing these days.
In 1999, Vogue reunited the era's most famous faces for a mega-shoot: Kate Moss, left, Gisele (on floor), Lauren Hutton, Iman, Naomi Campbell, Stephanie Seymour, Christy Turlington, Claudia Schiffer, Amber Valletta (on floor) Lisa Taylor, Paulina Porizkova, Carolyn Murphy and Patti Hansen.
Kate Moss was a defining face of fashion in the '90s, shown here modeling for Marc Jacobs in 1995.
Moss and her former beau Johnny Depp in 1995.
Moss holding hands with fellow supermodel Naomi Campbell as they leave a Versace show in 1997.
Moss still models today, as seen at Cannes in 2016.
Moss walking the runway at the Fashion for Relief event at Cannes in 2017.
Brooke Shields was an iconic face of the '80s, becoming 'Vogue's' youngest cover model in 1980 at just 19-years-old.
Shields was close with Michael Jackson, seen arriving at the 1984 American Music Awards.
Shields holds up two masks of her own face at the end of a press conference in 1985.
Shields has consistently appeared in acting roles since her modeling heyday, seen here at the 2017 CFDA Fashion Awards in June.
Shields at a screening of 'Miss Sloane' in December 2016.
Naomi Campbell, another defining face of the '90s, models for Valentino in 1995.
British model Naomi Campbell presents evening wear from designer Vivienne Westwood during the 1994 spring/summer British Fashion Awards in London, Tuesday 19 October, 1993. Westwood was a nominee, but the British Designer of the Year award went to John Rocha.
Campbell continues acting and modeling today, appearing in 'Empire' and 'American Horror Story,' seen here at Cannes earlier this year.
CANNES, FRANCE - MAY 21: Naomi Campbell walks the runway at the Fashion for Relief event during the 70th annual Cannes Film Festival at Aeroport Cannes Mandelieu on May 21, 2017 in Cannes, France. (Photo by Tristan Fewings/Getty Images) ORG XMIT: 700053078 ORIG FILE ID: 686444304
Here, a fresh-faced Gisele Bundchen applies makeup prior to 'The Victoria's Secret Fashion Show' in 2001.
The Brazilian supermodel was also among the '90s golden girls, seen here at the VS show in 2002.
Gisele on the cover of 'George' in 2000.
Today, Gisele continues to model and make public appearances with her quarterback husband Tom Brady, with the couple seen here at the 2017 Met Gala.
NEW YORK, NY - MAY 09: Model Gisele Bundchen attends David Lynch Foundation Hosts ?Women of Vision Awards? at 583 Park Avenue on May 9, 2017 in New York City. (Photo by Dimitrios Kambouris/Getty Images for David Lynch Foundation) ORG XMIT: 700041216 ORIG FILE ID: 680908510
Christy Turlington was a '90s fashion darling, appearing here in Christian Lacroix's 1991 show.
Turlington walking for Sonia Rykiel in 1994.
Now married to actor/director Edward Burns, Turlington is an active celebrity humanitarian, seen here in 2015.
Turlington in June 2017.
Danish supermodel Helena Christensen reached worldwide fame after appearing in Chris Isaak's 'Wicked Game' music video, seen here modeling for Chloe in 1998.
Christensen on the runway for Sonia Rykiel in 1995.
Denmark model Helena Christensen presents an outfit by French designer Sonia Rykiel during ready-to-wear spring-summer 1994 fashion show on October 10, 1993 in Paris. AFP PHOTO GERARD JULIEN (Photo credit should read GERARD JULIEN/AFP/Getty Images) ORG XMIT: FRANCE-F [Via MerlinFTP Drop]
Christensen poses with Christy Turlington in 2008.
Now, Christensen is known for co-founding 'Nylon' magazine and her photography, seen here in June 2017.
Linda Evangelista, among the most famous models of her era, famously bragged about not waking up "for under $10,000" a day.
Evangelista modeling for Ralph Lauren in 1997.
A notorious fashion chameleon known for her changing styles over the years, Evangelista is just as fabulous today, seen here at a fashion week in Italy in 2009.
Evangelista at the White House Correspondents' Association Dinner in 2014.
A 1979 photo of Christie Brinkley, who made a splash by landing three consecutive 'Sports Illustrated' covers in the late 70s.
Brinkley with her then-husband Billy Joel in 1988.
Brinkley's 'Got Milk' ad from 1995.
The resemblance between Christie Brinkley and daughter Sailor Brinkley Cook is striking.
Brinkley in April 2017.
The Somali-born Iman has been a fashion icon from the '70s onward, seen here in 1994.
The model-turned-entrepreneur launched her eponymous line of cosmetics in 1994, seen here on the red carpet in 1997.
Iman married David Bowie in 1992, seen here with the rockstar in 2010 before his death in 2016.
Cindy Crawford was already an iconic supermodel before her 1992 Pepsi ad.
Crawford with then-husband Richard Gere at the 1993 Oscars.
Crawford in 1992.
Crawford on the runway for Herve Leger's 1996 Spring-Summer ready-to-wear collections.
The model recreated her Pepsi ad in 1997 with Bridget Hall and Tyra Banks for another Super Bowl spot.
Today, Crawford has also launched a number of business ventures, seen here speaking during the Partnership for a Healthier America Summit on May 12, 2017.
Here's Crawford in 2017, on the red carpet at Marie Claire's Image Maker Awards in January.
Famously known as "The Body," Australian model Elle Macpherson was famous for her swimsuit shoots, seen here in Victoria's Secret Christmas dreams catalog in 1994.
MacPherson, left, with Naomi Campbell and Claudia Schiffer in 1995.
In recent years, Macpherson has launched a number of fashion and beauty ventures as well as appearing on runways, seen here in 2013.
Macpherson celebrates the launch of her Super Elixir skin product in 2014.
German model Claudia Schiffers' Brigitte Bardot glamour made her an international star, seen here modeling for Valentino in 1993.
Schiffer continues doing editorial work today, posting before the Chanel Paris show in July.