Some warm-hearted locals braved the cold temperatures today for the 15th annual Great Polar Bear Challenge.

Generous people -- including our Larry Gebert -- hopped in the water at Lucky Peak Reservoir to raise money for Make-A-Wish Idaho.

KTVB photojournalist Paul Boehlke was there to witness the madness and brings us the story.

This year the Great Polar Bear Challenge raised over $33,000.

The money will help them grant wishes for kids with life-threatening medical conditions.