Some warm-hearted locals braved the cold temperatures today for the 15th annual Great Polar Bear Challenge.
Generous people -- including our Larry Gebert -- hopped in the water at Lucky Peak Reservoir to raise money for Make-A-Wish Idaho.
KTVB photojournalist Paul Boehlke was there to witness the madness and brings us the story.
This year the Great Polar Bear Challenge raised over $33,000.
The money will help them grant wishes for kids with life-threatening medical conditions.