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Jessica Mullins

Jessica Mullins is the digital director at KTVB in Boise, Idaho.
Credit: KTVB

Jessica Mullins is a TEGNA regional digital director and the digital director at KTVB in Boise, Idaho.

She made the leap from print journalism to broadcast when she joined KTVB and TEGNA in 2018, returning to her hometown after spending 10 years in the San Francisco Bay Area. Most recently, the KTVB digital team won a regional 2021 Edward R. Murrow Award for best website.

At TEGNA, Jessica works with digital leads in several small-to-midsize markets to assist with digital strategy and best practices. In Boise, she works with the digital team to oversee coverage at Idaho’s most dominant news site. Most recently, the KTVB digital team won a regional 2021 Edward R. Murrow Award for best website.

Jessica spent five years at the San Francisco Chronicle, where she was an SFGate senior homepage editor and member of the management team. Helping manage the homepage of one of the largest newspaper websites in the nation, Jessica worked as a behind-the-scenes air traffic controller, which included coordinating breaking news coverage, rewriting headlines and tracking article performance with real-time analytics. She was part of the digital breaking news coverage during the San Francisco Giants’ 2014 World Series win, a major 6.0-earthquake in Napa in 2014 and the deadly 2017 Wine Country (Santa Rosa) wildfires, which the Chronicle won a national Scripps Howard Award for breaking news coverage. In San Francisco, Jessica also learned the proper way to eat a burrito and how to target local nostalgia while creating content.

Jessica previously ran two hyperlocal news websites in Marin County as a Patch.com editor and, before that, was the editor of the weekly community newspaper in Sausalito, the seaside Bay Area town where Otis Redding wrote “Sittin’ on the dock of the bay.” It was not a terrible setting for her first gig out of college. At Marinscope, she won first place awards from the California Newspaper Publishers Association in 2012 for her coverage of education and local government as well as two “outstanding entry” awards in 2011 for front page design and environmental coverage.

A proud Vandal and University of Idaho graduate, Jessica’s earliest journalism experience started at the Argonaut student newspaper, where she was the diversity reporter for three years. She also had internships at the Moscow-Pullman Daily News and Idaho Magazine. She won first place award from the Idaho Press Club in the serious feature category in 2007 and also received college scholarships from the Idaho Press Club and National Association of Hispanic Journalists.

A Boise native and Boise High School grad, Jessica moved back to the City of Trees to be closer to family and get a quality of life boost for her husband and family. She enjoys traveling, hiking, exploring Boise’s great variety of taco outposts and dance (although she’s still searching for samba and afro-brazilian dance classes in the Treasure Valley). She speaks a very small amount of Spanish. 

Contact Jessica Mullins at jmullins@ktvb.com and follow Jessica on Twitter, Facebook or LinkedIn.