BOISE -- There's a lot of firsts coming up this weekend for the Boise State Broncos and Bronco Nation. It's the first game of the season, and the first time that Boise State will air a new TV ad that for the first time ever was created by students, alum and boosters.
We put this together with a lot of videos that students had shot and shared with us, said Boise State Vice President of Marketing Greg Hahn. We sat around and thought we've done a lot on the professors and the research. How do we directly reach students? How do we talk to students about this opportunity, and we realized that the best way to do it is to just let the students do it. Just get out of the way.
KTVB showed the ad to several students on campus, and it was well-received.
It's very inviting. It's very fun, said one student.
Another student said, It's indie, it's trendy, it's cute.
It's really active and energetic, said another student.
Click the play icon above to see the ad. To watch it on the app, go to the video tab.