BOISE -- The Idaho Potato Commission is poised to shell out $2.49 million over the next six years for naming rights to one of college football's postseason bowl games.
Earlier this month, the commission reached a deal to make the game once known as the Humanitarian Bowl the Famous Idaho Potato Bowl.
A copy of the contract obtained Tuesday by The Associated Press requires the commission -- a state government agency that promotes the state's biggest crop -- to pay a $375,000 fee in the first two years, starting in 2011. The fee increases to $420,000 in 2013 and 2014 before topping out at $450,000 annually in the final two years.
The value of the contract -- first reported by The Capital Press -- includes an opt out clause starting in 2013.