NEW YORK CITY -- Whole Foods Market Inc. will stop selling Chobani yogurt by early 2014 in lieu of other brands, according to a report by the Wall Street Journal.
The company's strategy, according to the report, is to remove all food that contain genetically-modified organisms, or GMOs, among its ingredients without disclosing the fact on labels.
Chobani falls into that category, according to the journal, because the company markets its Greek yogurt as containing only natural ingredients, but has received complaints for its use of milk that comes from dairy cows fed with GMO animal feed.
Much of the milk the company uses comes from Idaho cows.
The company recently opened a $450 million manufacturing facility in Twin Falls,Idaho.