K-Mart's new tounge-in-cheek ad, in which a family talks about how they want to ship my pants, has been viewed more than 7 million times since it was posted on YouTube last Wednesday.

The ad is an obvious play on words, meant to sound like another four letter word.

But is it too much, or do you think K-Mart has struck gold with this?Watch the ad here and judge for yourself.

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