BOISE -- A legendary Idaho businessman has passed away.

Bernie Zamzow died Tuesday in Boise. He was 96.

He was born on April 28, 1916 in Star and spent his entire life in the Treasure Valley.

Bernie was the eldest son of Gus and Carmalita Zamzow who founded Zamzows.

He attended the University of Idaho but returned home his senior year to assist his parents.

At Bernie's request, there will be no funeral. However, a celebration of life event will be announced in the coming weeks.

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