BOISE -- The maker of Four Loko is agreeing to resolve claims by Idaho and 19 other states over the drink that combines caffeine and alcohol.
Under the settlement, Phusion Products, LLC agrees to stop manufacturing Four Loko and to cease several marketing practices, including promoting alcoholic energy drinks on college campuses and other tactics likely to attract underage consumers.
The stimulants in Four Loko mask the effect of the alcohol in the drink, Attorney General Wasden said in a prepared release. As a result, the consumer feels alert and, although impaired by the alcohol, does not perceive that he or she is impaired. Obviously, this creates a highly dangerous situation.
Idaho will receive just over $14,000 from Phusion as its portion of the $400,000 settlement deal.