BOISE This is a story about kindness and service. It s about helping others.

We're talking about the concept of paying it forward, doing something for someone else, who in turn repays the favor to someone else.

While this chain of giving is still in its infancy, some acts of kindness are having an impact.

On Sunday, Jan. 13, a picture and message hit Facebook. The picture showed a younger Ritchie Hill standing in a field of roses in Bulgaria.

Nine years ago, Ritchie, a 28 year-old non-smoking, father of three, died of lung cancer.

He was always involved in service, and so we thought, how can we pay a tribute to him? said Sen. Pro Tem Brent Hill who is Ritchie s father.

The Facebook post came on Hill's personal page. It asks his friends and family to celebrate what would be his son's upcoming 37th birthday by doing 37 acts of kindness in the next two weeks.

I think most of the acts of service are being done quietly, inconspicuously, said Hill. Our response has been tremendous. We're far beyond 37 I know.

Lisa Kauffman is Facebook friends with Hill and saw the post.

I thought what a great thing, because it's like a pay it forward type of situation, said Kauffman.

Kauffman decided to buy $500 worth of dog food and donate it the Boise Bully Breed Rescue.

When I went in to go buy the dog food at H3 pets in Meridian, I told the two ladies who owned the store what I was doing and they went ahead and didn't charge me sales tax for it, and then went ahead and donated, through the tax, four extra bags of food, said Kauffman.

Dru Morgan is one of the owners of H3 Pet Foods.

I think it's truly something that we all need to do, that if we were all doing this, we would have a much better society, said Morgan.

From there the food went to A Mind's Eye Tattoo, where Wendy Adamson accepts donations for the Boise Bully Breed Rescue.

One act of kindness goes a long way. In the world we're living today we see so many bad things on the news, it's nice to have something heartwarming and kind to be done. It makes more people want to do nice things when they see others, said Adamson.

To each one of these ladies, Hill s Facebook post and picture of his son made an impact that will not soon be forgotten.

It's not until we're on the receiving end of a kind thought or a kind word, or an act of service. It's not until we're there that we realize how much it really means, said Hill.

Sen. Hill says he didn't expect this much attention, but says he's grateful that so many people would honor his son in this way.

Click here to see Hill s Facebook post.

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