Navigating the Seattle Center s Exhibition hall with some 200 judges and 36 student-led teams at the UW Business Plan Competition, the first booth in the door was tough to miss. This college student sported a skirt and fashionable bra, and that s about it. When it comes to pitching your business, a demo is the new PowerPoint, so this was some pretty good marketing.

This innovation is known asJoeyBra.As described by the founders, it s a unique pocketed bra design that allows women of all ages to go to dances, parties, or events without having to worry about bringing a purse.

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