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MENLO PARK, Calif. -- Facebook CEO Mark Zuckerberg has unveiled a new look for the social network's News Feed, the place where its 1 billion users congregate to see what's happening with their friends, family and favorite businesses.

The makeover will carve out more space to show the billions of photos and videos that are being posted on Facebook each month. The redesign, which began rolling out Thursday, also ushers in more ways for users to control the types of posts that appear in their feeds.

Zuckerberg says he wants the News Feed to become more like a digital newspaper filled with compelling information tailored for each user.

The changes are Facebook's attempt to learn more about its users and keep people coming back so the company can sell more advertising.

The new look

In an update posted on the Facebook Studio blog, designers gave the following tips to users of the new feed.

  • Think about your visuals: We ve seen that more visual stories in News Feed from both people and Pages increase user engagement. Now businesses have an even more visually rich way to showcase content and get people engaged. In the example below, a restaurant can get people hungry for lunch by showcasing today s special right before lunchtime.

  • Get discovered with Following : Thanks to a new Following feed on the right-hand side of the home page, people will be able to discover more content from the Pages they like and the people they follow. Stories on Following are shown in chronological order.

  • Make sure your cover photo tells your story: For both organic and paid Page Like stories, the photo that we ll now display is the Page s cover photo. This change is designed to provide more context about the Page. All the more reason to make sure your cover photo is eye-catching and visually representative of your Page.

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