BOISE -- Bronco Stadium will soon be called Albertsons Stadium, after Albertsons LLC committed $12.5 million over 15 years for the naming rights.
Shortly after he announced the sale of the naming rights, Boise State University President Bob Kustra looked back to when Albertsons was sold.
You can all go back and remember that day, somewhat of a sad day for Boiseans, when Albertsons was sold to Supervalu, said Kustra.
Kustra credited current Albertsons, LLC CEO Bob Miller with taking the Minnesota-based company, bringing it back home, and turning it around. He took those so-called underperformers, and outperformed everyone in the business.
That idea of Albertsons underdogs turning themselves into winners, seems to echo the achievements of Boise State on the blue turf, which is why those assembled for the announcement seemed to think the naming rights deal was such a good fit for both sides.
Also, after refurbishing the local Albertsons stores last year, this is one more way Albertsons LLC is re-committing to Boise, the town where it all began for them.
We're anxious to let people know that we're here to stay, said Miller. This is our corporate headquarters, it's going to be. This is a good way to reinforce that message that this is our hometown.
Miller and Intermountain President Susan Morris continue to try to re-brand Albertsons as a local grocer, and putting their name on the hometown stadium would seem to help.
We've been working very, very hard to win our customers back, said Morris. This is our heart and soul. This is where Joe started in 1939 at 16th and State. We're committed to Boise. We haven't done this anywhere else in our company. I don't know that there are any plans to do that. I think that this is pretty special.
Miller says, We can't wait for that first game when we look at that stadium and see our name up there, and show our support for the community.