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BOISE-- The 27th annual Boise Downtown Twilight Criterium has grown in popularity over the last couple of decades. It has become a staple of summers in downtown Boise. But now, organizers are hoping that with the help of technology, the Twilight will become a favorite for fans worldwide.

Kent Gordis works for USA Crits, a company that produces webcasts of races like the Twilight Criterium across the country. He has spent 25 years covering the sport of cycling, and in that time has developed a passion for it.

I want us to start really building it up and developing it as much as possible, Gordis said. That's my mission for the next couple of years.

Gordis came to Boise this weekend to webcast the Twilight Criterium for the first time in the race's 27 year history. The hope is to make the race, and the sport of cycling more popular to fans across the country, and even worldwide.

Obviously the benefit is that we can take the event and we can give it more exposure, Gordis said. That's the bottom line. If you look at bike racing, it's not the NFL. It's not Major League Baseball, obviously. But, if you look at the number of people that come to these races, it's a lot of people. The difference is that the NFL is on TV and there's millions of people watching it. That is what is lacking in bike racing.

The hope for Gordis and criterium event organizers is to grow the sport, while at the same time make the Twilight Criterium an event not to be missed.

It's going to give us a lot of traction, because it's going to allow not only us but the teams to go back to their sponsors and say hey we're live on the Internet, Twilight Citerium organizer Mike Cooley said. We can go to our sponsors and say here we are two and a half hours live worldwide, in Boise, Idaho.

Millions of people will not be watching my webcast, but more people will be watching it than otherwise, Gordis said. So we're just adding to the exposure.

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