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BOISE -- As the heat wave across Idaho and the rest of country sets in, there is news of yet another death in a hot car. This week, a 15-month-old boy died in Connecticut.

Many have questioned whether automakers will build car with cooling technology, or even ways to alert others that a child has been left inside a scorching vehicle.

In some of the trade magazines (I read about) things that they are experimenting with, said Grant Petersen, president of Boise s Bronco Motors.

And it s all centered around safety, Petersen said.

Petersen showed KTVB the safety features in the newest Infiniti Q50 luxury sedan.

Today s cars have so much technology, Petersen said.

The Infiniti Q50 has cameras in the front and in back warning drivers of a blind spot when they are backing up or pulling up to an object. The car can even drive itself with active lane control, distance control technology, and even lane departure prevention.

As Petersen drove on Interstate 184 Friday, he took his hands off the wheel (although he doesn t recommend driving that way.)

It s reading the lines on the road, Petersen said. It s pulling us with the curve.

There are so many smart features to the car, and as Petersen said, all of it is in an effort to keep drivers safe.

The manufacturers are so centered around safety and technology today, it s what the consumers want, they want solutions for real life situations, he said.

However, no matter how smart a car is, when the sun peaks during a hot summer day, any car can become a death trap.

Car owners and so forth need to realize how hot it gets inside today's automobiles, said Petersen.

We asked Petersen with all the new technology these days, how is it that automakers haven t figured out ways to keep kids and even pets safe when the temperatures rise.

There are definitely things that they are experimenting with, Petersen answered.

One industry expert told NBC News the technology shouldn't cost more than a few dollars to update computers already onboard.

Petersen explained there are a variety of different ways automakers could make the safety fix to cars.

I think what has to happen is the connection, that there is a live human being inside the car, he said. That will trigger some kind of an alarm. It could be an app.

However, those same experts also told NBC News that the possibility of errors keeps automakers from committing and installing those features in cars.

For a billion dollar industry committed to safety, Petersen believes it will come, but parents need to be cognizant and use new technology tools found in cars nowadays to keep from being distracted.

You still need to be safe you still need to engage and you still need to be focused with what s going on around you, said Petersen. If we can leverage technology to save children s lives that is what we are after.

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