BOISE -- uDrove will now be the title sponsor for the Humanitarian Bowl. uDrove and the Humanitarian Bowl have agreed to a four year deal, which concludes follwing the 2013 game. The new H-Bowl sponsor is a sister company to Roady's as well as Internet Truck Stops and those organizations are run out of New Plymouth, Idaho.
uDrove specializes in management tools for the transportation industry. More specifically they produce software that help truckers keep logs, mileage, and even keep track of receipts and lots of other paperwork using applications from via smartphone.
Roadys had been the previous title sponsor of the H-Bowl since 2007. Before that MPC Computers held the title from 2004-2006 and from 1999-2002 Crucial.com was the game sponsor.
The uDrove Humanitarian Bowl will kickoff the 2010 Bowl season on December 18th at 3:30 MTN on ESPN.