Care2Share uses social media to help less fortunate families this holiday season

Care2Share uses social media to help less fortunate families this holiday season

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KTVB.COM

Posted on December 12, 2011 at 10:24 AM

Updated Wednesday, Dec 14 at 9:12 AM

BOISE -- Are you on Twitter or Facebook?  If so, you may have heard about Care2Share.  It is a major social media effort to give struggling families a merry Christmas.

The community response to this online effort has been nothing short of amazing.

For the second year in a row, this big social media push is working to fill the needs of 21 families in the Treasure Valley.

"We feel like that's what makes us really special, harnessing the power of social media," said Care2Share organizer, Brie Bolopue.  "We love the ability for people just to be able to use their voice and share.  If you can't help, you can post on Facebook because that's free."

Janet Cravens, a Care2Share volunteer, agrees that the effort is has spread like wildfire on both Twitter and Facebook.

"It's really powerful," said Cravens.  "Social media is like a drop in the water, and it just ripples out."

The goal of Care2Share is to help out adopted families and deck them out for the holidays.  Hundreds of people in the community with social media accounts stepped up to do just that.

"We actually have our donors who are sharing their experiences with us, and we turn that into a blog post," said Bolopue.

"I got involved last year as a donor and I decided to become more involved," said Holli High Woodings.  "We had a meeting a few nights ago, and I don't think there was a dry eye in the house."

"But they were tears of joy, you know, it is nice to be able to do something for someone else," Cravens added.

Local businesses are even getting involved.  Wirestone Digital Marketing is serving as the Care2Share headquarters.  And other local businesses are chipping in to help.

"We had requested a grocery gift card for every single family for Christmas dinner," explained Bolopue.  "We had a company call up and say, 'We want to give you guys about $750, can you use it?'"

For the adopted families, this will be a Christmas they won't forget, thanks to the power of social media.

It is not too late to help out this incredible social media effort.  The wrapping party will take place Tuesday, but the group plans to fill needs in the community for weeks to come.

If you would like to help, find Care2Share on Twitter and Facebook.

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