Help find a cure for breast cancer with a simple text message

Help find a cure for breast cancer with a simple text message


by Maggie O'Mara

Bio | Email | Follow: @maggiektvb7


Posted on May 3, 2011 at 8:39 AM

BOISE -- Are you taking part in the Susan G Komen Race for the Cure this Saturday?

If so, you're most likely passionate about finding a cure for breast cancer.

KTVB is partnering with Race for the Cure in an effort to bring in as much money as possible for breast cancer research and local programs.

A new feature is available to you just in time for the big race.

Now you can use your cell phone to text a 10 dollar donation to our 7CARES Fund.

After the devastating earthquake in Haiti, the Red Cross offered an easy way to donate 10 dollars to relief efforts by simply texting a donation on your cell phone.  It was brand new technology that brought in millions of dollars in aid.

In March, a 9.0 earthquake and tsunami hit Japan and once again Americans had the chance to text a 10 dollar donation.

KTVB's Internet Product Manager Don Day and our General Manager Doug Armstrong thought this was an obvious next step for KTVB -- to raise money for non-profits here in the Treasure Valley.

"We say everything we do is really about building a stronger community," said Doug Armstrong.  "So if we're going to talk the talk, we need to walk the walk."

This Saturday, thousands of Idahoans will race in an effort to find a cure for breast cancer.  KTVB wanted to give our viewers a chance to "text" a donation to the cause.

"To do that you have to have a charitable fund or charitable organization. So we teamed up with the Idaho community foundation to create the 7Cares fund and that allows us to accept donations by text," said Armstrong.

The Idaho Community Foundation will manage the 7CARES FUND for us.

"This is exactly the kind of service we provide," said Jennifer Oxley, Idaho Community Foundation.  "We have set strategies and procedures that we use to insure that each donation that comes into the fund goes directly into that fund."

"The first one out of the gate is going to be breast cancer awareness with the Komen Race for the Cure," said Armstrong.  "Then we'll move on to other causes that we have championed over the years."

KTVB Cares Day in December will be another big opportunity for our viewers.  That is when we rally the community to gather food and donations for the Salvation Army, the Boise Rescue Mission and the Idaho Foodbank.

"Every year we see the folks show up for KTVB Cares Day or Race for the Cure, but some people just can't or don't have the time to come out to a big event, so we wanted to make it easy for anyone to give back to the community by the touch of a few button," explains Internet Sales Manager Don Day.

"You can literally make a donation in your pajamas, watching television," said Armstrong.

Donating by text is easy to do, and it's secure.

"All you have to do is start a new message, type 50555 just like that's the phone number, send the message that says 7CARES all one word," Day demonstrated. "On your cell phone at the end of the month, you'll see that 10 dollar charge."

The goal of the 7CARES fund is to raise money for local organizations for years to come.

"Our role in this community isn't to be a charity," said Armstrong.  "But to help other charities be successful, and that's what this fund is going to allow us to do."

The 7CARES Fund will also accept non-text donations.