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Meridian's BodyBuilding.com bought by QVC owner

11:12 AM MST on Tuesday, January 8, 2008

KTVB.COM

MERIDIAN - One the nation’s top media companies is snatching up a home-grown Idaho business.

Liberty Media announced it will purchase BodyBuilding.com – a Meridian-based business specializing in the sale of nutrition and fitness supplements.

BodyBuilding.com was founded in 1999 – and steadily grew to rack up more than 3.1 million unique users in November 2007.  Liberty Media owns a stake in a wide array of businesses – including QVC, Expedia.com, Time Warner and InterActive Corp.  Interactive Corp. owns Ask.com, TicketMaster, LendingTree, Evite, match.com and others.

“We are thrilled to join the Liberty Media family and to partner with their other top-notch commerce companies," Bodybuilding.com CEO Ryan DeLuca said in a prepared statement. " We believe our strength in social networking and our well established brand relationships will be highly relevant to Liberty."

"We are pleased to welcome entrepreneurs of the caliber of Ryan DeLuca and his team into the Liberty family,” Michael Zeisser, Senior Vice President of Liberty Media said in a prepared statement. “We look forward to driving collaboration among Bodybuilding.com and Liberty's existing e-commerce and television companies.”

BodyBuilding.com also operates BodySpace – a social network along the lines of MySpace for the weight training community.  The network claims more than 135,000 users.  The company also has a physical store in Boise on Milwaukee near the Boise Towne Square Mall.

Financial terms of the sale were not disclosed, but the Wall Street Journal reports the value at more than $100 million.

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