BOISE -- Black Friday in the Treasure Valley had shoppers out in full force. That's because everyone was searching for the best deals on what could be called "The Superbowl of Shopping."
Some early shoppers hit the stores on Thanksgiving day. That's because Walmart, Sears, Kmart, and Toys 'R Us opened at 8 p.m. Thursday. Target opened at 9 p.m.
However, many other stoers opened to long lines of customers at Midnight on Friday.
Just before 12 a.m. Best Buy employees did a "pre-game" cheer.
"The team is very energized," said Mike Mitko, Best Buy store manager. "It is a great day."
Outside Best Buy, some shoppers waited more than 24 hours to get in on the action.
"It is exceedingly long," said Hunter Smith, who had been standing in line for almost five hours before getting inside.
When shoppers like Smith got into the store, many rushed straight to the deeply discounted TVs, others ran for cameras, video games and DVDs.
Some people just followed the crowd.
"Whatever everyone else is diving for, that is what I grab," said Shellie Peterson.
A few minutes after midnight carts and arms were full.
Shoppers say the mad dash at the stores was well worth the savings.
'Really good deals on a lot of stuff -- we are saving quite a bit of money actually," said Karlie Pine who was out shopping with friends.
"I want to say I saved at least $350 to $400," said Torrey Smith another Black Friday shopper.
Last year during the weekend after Thanksgiving, shoppers spent about $52 billion. This year the National Retail Federation expects holiday spending will be up about 4% this year compared to last.