The shock is slowly wearing-off. Boise's inaugural Treefort Music Fest has gone from "what if" to reality.
More than 137 bands and hundreds -- perhaps thousands -- of people are already taking part in the four-day event hosted in bars, clubs, and various stages across the city.
As such, downtown Boise has been briefly occupied by hordes of bicycle riding, skinny jeans wearing, 20-and-30 somethings pulsing through the streets.
Of course, the occasionally cowboy hat and worn Wranglers are also in the mix. So are kids, moms and dads, and 'hip' old folks too.
With eight stages to choose from, and several all-ages venues, concert-goers of all persuasions can expect plenty of options in the "emerging music" category.
So far, Treefort's most anticipated music option has probably been Portland folk-rockers Blitzen Trapper.
'Blitzen' is best described as a mix of country music, offset with bursts of hard-driving, classic rock and some occasional 1980's-style breakdowns.
The hype was enough to bring out Boise's Mark Molitor, who drums for the local act Jr. Rocket Scientist. Molitor said he initially questioned how many people would turn out for Treefort, but dashed those thoughts Friday night as he watched the crowds build for Blitzen Trapper.
"We have the bands and the organization -- all we needed was for people to show up, and it's happened," Molitor said. "People showed up."
According to media rep. Leigh Ann Duferrena, Neurolux was packed to "fire code capacity" with well over 1,000 people checking through the doors throughout the night.
Lovseth went on to say that he'd heard the popular Boise band "Built to Spill" and wanted to check out Boise's other musical offerings.
His verdict so far: "I'm excited that Boise is excited," Lovseth told KTVB. He added that Boise seemed "clean," people were very polite, and the music scene seemed full of potential.