NAMPA -- Thousands of cowgirls and cowboys dressed in pink Wednesday night to help raise awareness and money for the fight against breast cancer.
It's a public service campaign enacted by the Snake River Stampede in Nampa. Each year, the popular rodeo holds the "Stampede for the Cure" night.
Organizers say wearing pink helps to raise awareness for the fight against breast cancer .It also helps raise money for women to get low-cost or free mammograms in Idaho.
That's because the rodeo's mammogram program is free for those in need.
Those who want more information about the program should call 208-381-2095 to contact the St. Luke’s Breast Care Services Fund Office. You can also call 208-288-4621 to contact the Saint Alphonsus Breast Care Services Funding Office.
Idaho is currently ranked last in the country when it comes to the number of mammograms given to women.
The Snake River Stampede has raised over $420,000 for mammograms since it began the campaign in 2006.
Photos by Erica Deshner / KTVB