BOISE -- A new advertisement featuring an iconic moment in Idaho and daredevil history is creating quite a buzz on the Internet.
Audi’s ad for its RS 5 sports car is titled “Return to Snake River Canyon” and takes the viewer back to the place where Evel Knievel tried to jump the canyon on his Skycycle on Sept. 8, 1974.
The first half of the nearly three-minute ad shows Knievel’s failed attempt to jump the gorge 38 years ago. You hear his voice and see him preparing to make the jump.
The second part of the ad is modern day and there is a new ramp at the edge of canyon. What follows is a man getting ready to make the giant leap in the Audi RS 5, a sports car that is said to thrive on unbridled adrenaline.
We won't give away the ending, but there is the usual warning at the beginning telling motorists to obey all traffic and speed laws.
Click on this link to view the entire Audi ad Return to Snake River Canyon.