LOS ANGELES — CBS didn't need a Hail Mary pass to unload its commercial spots in Sunday's Super Bowl after all.
On Monday, CBS executives said it had finished selling commercial time for the upcoming NFL championship game between the New Orleans Saints and Indianapolis Colts. CBS raked in between $2.5 million to more than $3 million for each 30-second spot, about the same amount that NBC collected a year ago.
Several first-time advertisers are among the line-up, including Kia Motors America and the pro-life organization Focus on the Family, which has an anti-abortion commercial with college football star Tim Tebow.
More than $200 million will be spent on Super Bowl ads, including the pre- and post-game shows, according to industry analysts. Advertising in the Super Bowl increasingly has become a high-stakes sport, in large part, because about 100 million people are expected to tune in on Sunday.
Only one domestic automaker, Chrysler Dodge, is in the rotation. A fleet of foreign auto makers, including Hyundai, Honda, Audi, Kia and Volkswagen bought time this year. Ford bought commercials in the pre-game shows.
Once again, Anheuser-Busch will be the only beer company in the game, buying five minutes of time. Anheuser Busch has been the exclusive beer advertiser for more than 20 years.
Walt Disney Co., Paramount Pictures and Universal are expected to promote their movies.
Here are preview looks at some of the commercials to air in the Super Bowl:
Bridgestone: "Whale Of A Tale"
Bridgestone: "Your Tires Or Your Life"
Universal: "Harry Potter Ride"
