Adobe shifts to subscriptions for software package

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Associated Press

Posted on May 6, 2013 at 2:01 PM

Updated Monday, May 6 at 2:06 PM

NEW YORK (AP) — Adobe says it is moving to a subscription-based model for the software package it sells to designers, Web developers, video editors and other creative professionals.

Adobe Systems Inc. said Monday that it will not release new versions of its Creative Suite software package. Instead, the maker of Photoshop, Illustrator and Acrobat, is shifting focus to Creative Cloud, which makes its software available through a monthly subscription that starts at $50 for an individual.

Scott Morris, a senior marketing director at the San Jose, Calif.-based company, says the shift will help Adobe respond to changes in the marketplace much faster. Adobe's engineers, he says, will be freed up to release updates and improvements much faster than the company's traditional 18 to 24-month upgrade cycle.

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