Grey Poupon to air 'Pardon Me' ads after 16 years

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Associated Press

Posted on February 19, 2013 at 8:01 AM

Updated Tuesday, Feb 19 at 1:01 PM

NEW YORK (AP) — Grey Poupon's classic "Pardon Me" TV commercial is returning for a moment of Oscar glory.

After a 16-year hiatus, the mustard that mocked its own stuffy image in one of TV's most famous commercials will once again take to the airwaves during the Academy Awards show on Feb. 24. The spot comes as Kraft Foods looks to boost sagging sales of the Dijon mustard, which is facing competition from a growing variety of high-end condiments on supermarket shelves.

The new ad begins in the same way as the original — an aristocratic English gentleman is being chauffeured in the countryside, when another car pulls up alongside them at a stop. But the new ad continues in another direction.

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