NEW YORK (AP) — Pepsi is lifting the curtain on its music partnership with Twitter, saying it plans to offer free downloadable songs on its Twitter page starting Wednesday and streaming video of live concerts later this summer.
The No. 2 soda company says the first "pop-up" concert will be in late June. Followers will be able to influence aspects of the concert, such as the set list, by tweeting the songs they want played. Pepsi is staying mum on which artists it has lined up for the concerts. But the company has recently partnered with pop stars Nicki Minaj and Katy Perry.
The push is part of Pepsi's broader "Live for Now" campaign, which is using music to revive the brand's image and help win back market share from the Coca-Cola Co.