NEW YORK (AP) — Residents of Japan, Canada and the United Kingdom are getting a taste of the United States' first-ever marketing campaign to try and stave off declining tourism.
The print, web and video ads released Tuesday were created by Brand USA, a partnership of government agencies and private companies. The consortium was developed to act as a tourism ministry in other countries.
The group is operating with funds set aside under the Travel Promotion Act.
While tourism has increased globally over the last decade, the U.S. slice of those travelers has fallen, due in large part to complicated visa procedures and heightened security.
Brand USA is also working with government agencies to reduce wait times for visas and make other changes to encourage more international visitors.