Prime Time Wise
KTVB cares about Idaho families and encourages Idaho parents to make informed television viewing choices.
"KTVB Prime Time Wise Alert: This network program is rated TV-14 and is not suitable for children 14 and under. Parents strongly cautioned. Go to Prime Time Wise at KTVB.com for information."
"KTVB Prime Time Wise Alert: This network program is rated TV-MA and is intended for mature audiences only. Parents strongly cautioned. Go to Prime Time Wise at KTVB.com for information."
