BOISE -- With a new season comes the question: What's the newest, hottest Bronco gear this year?
KTVB's Carolyn Holly found out for you at the Boise State bookstore to find the "must-haves" for fans.
The profits from Bronco gear sold at the bookstore goes toward student scholarships.
In 2010, sales were about $750,000. Last year, it went up to about a $1,000,000. If current sales are any indication, that hefty chunk of change will be even higher.