Now in its 21st year, Boise's December college football bowl game has withstood the test of time and money.
The bowl game was born in 1997 by a small group of Boise businessmen and then-Boise State Athletic Director Gene Bleymaier to give the Big West Champion a postseason bowl game -- something that didn't exist.
Through the years its title sponsor has gone from Micron and the Crucial Technology Bowl and MPC Bowl to Roady's Truck Stop and uDrove to its current sponsor: the Idaho Potato Commission (now in its 7th year), which named it the Famous Idaho Potato Bowl.
This year's game pits the Wyoming Cowboys against the Central Michigan Chippewas.
During our News at Four, Famous Idaho Potato Bowl Executive Director Kevin McDonald and Frank Muir of the Idaho Potato Commission sat down with Mark Johnson to talk about the evolution of the game and what it means to the community.
Watch the video to see the full interview.
Here's a rundown of bowl-week events available to not only fans, but the entire community.
Thursday, Dec. 21
7:30 a.m. - FCA breakfast
10 a.m. - Community outreach
4 p.m. - Ladies night out at BoDo Vino
7 p.m. - Famous Idaho Potato Mash Bash at the Grove Plaza
Game Day Schedule
Friday, Dec. 22
11 a.m. - Fan fest and tent village opens
Noon - Stueckle Sky Center opens
12:30 p.m. - Albertsons Stadium gates open
2 p.m. - Kickoff Wyoming vs Central Michigan