The Saturday after Thanksgiving is becoming known as Small Business Saturday - an alternative to Black Friday, when big-box stores tend to take center stage.

Rediscovered Books in downtown Boise was packed full of customers on Saturday. Owner Bruce Delaney said Small Business Saturday is a chance for people to show they appreciate the mom-and-pop-type shops, and keep the community unique.

"It's really significant for family-owned businesses like ours, because there's so much of the community supporting us that it's worthwile for us to continue to do what we do and make Boise a special place," Delaney said.

Small Business Saturday was started in 2010 by American Express to encourage people to shop local, an act that keeps money in the local economy.